Over the years many underwriters have become extremely loyal to the product and service they receive from the WOI Radio Group. The effectiveness of the underwriting has been so great to compel many of them to share their opinion with us. Below you will find their written opinions.

"It makes us feel so good to have customers tell us that one of the reasons they purchased a car from Jordan Motors is because we sponsor public radio. This has happened more than a couple of times and each time it does it just makes us more sure of decision to be associated with WOI Radio."

Kari Schulte, Jordan Motors

"As a business owner faced with a myriad of choices for marketing possibilities, especially in radio, I am thrilled with having initially tried and stuck to public radio. I firmly believe that speaking through public radio, I reach a sizeable, core audience of mine in an efficient, cost-effective and positive way. Based on the unusually high amount of customer comments regarding hearing the sponsorship messages, I know it is working."

Mark Holub, ArtHouse

"The response we get from WOI listeners to our shows is incredible. In our theatre surveys, your stations rank consistently high with our patrons. When we host WOI listener appreciation parties, your listeners respond, enjoy and send us thanks! As a non-profit with a limited budget, I've especially appreciated your willingness to work within our means."

Lee Ann Bakros, The Des Moines Playhouse

"WOI has set the bar high in the area of professionalism; the customer service is fantastic, the marketing possibilities presented are very thorough and the word-of-mouth recognition we receive from listeners is beyond compare."

Jan Williams, Ames Convention and Visitors Bureau

"I can't count the number of people who have called to thank me."

Pete Svec, Audio Labs

"Public radio listeners are loyal and regularly ask for me (owner/manager) to thank me for underwriting...I would strongly recommend this form of marketing to any business or company!"

Linda Bisignano, Chuck's Restaurant

"Generally, it is difficult to measure what impact an ad might have, so you don't always know if you're reaching your audience. However, when I sponsor programs on your radio station, I invariably get comments from customers and friends that they heard us on WOI."

Caren Strum, The Lagniappe